As a real estate agent, it’s important to have an active presence on social media. Not only does this help you connect with potential clients, but it also allows you to build your brand and establish yourself as an expert in the field. But what should you post about? Here are some ideas to get you started.
- 1. Share a listing that you think is especially cool or unique.
- 2. Post a photo of yourself holding a "sold" sign.
- 3. Home showing social media story
- 4. Give advice on how to stage your home for sale.
- 5. Share tips for buying or selling a home.
- 6. Highlight a recent success story that you helped with.
- 7. Promote an upcoming open house or real estate event.
- Concluding thoughts
1. Share a listing that you think is especially cool or unique.
Social media is a great way to share listings that you think are especially cool or unique. As a real estate agent, I often come across listings that I think are particularly interesting or unusual. By sharing these listings on social media, I can give my followers a closer look at what’s on the market and help them to find their perfect home. In addition, sharing listings on social media is a great way to generate leads and attract new clients. So if you’re ever looking for a new home, be sure to check out my social media accounts for some of the latest and greatest listings.
2. Post a photo of yourself holding a “sold” sign.
Everyone loves a feel-good story, so why not share one of your recent successes? This is also a great way to show off your personal brand and let people know that you’re an expert in your field. Additionally, holding a “sold” sign with your client and having them share the post with their network, also grows your potential exposure and could lead to more referrals. Finally, sharing “sold” social media posts demonstrates to your followers that you are actively selling homes and are still helping clients find their dream homes.
3. Home showing social media story
Facebook and Instagram stories may not have a long shelf life but can be very valuable when it comes to getting more leads. Posting yourself in front of a home prior to a home showing with the words “Out showing clients homes in _____, book a showing with me today”. Lets your audience know, that you are actively helping others find their dream homes in the area and reminds them to book home showings with you. Not only is this great advertising, but by tagging the location in your story, you are now associating your brand with that area and increasing your social media search rankings.
4. Give advice on how to stage your home for sale.
Giving staging advice on social media is exceptionally important and should be done on a quarterly basis, at the very least. These posts not only help prep potential sellers but also gives your sphere some ideas for updating their homes. You can go as in-depth as you’d like on these posts and videos, however, we recommend at least covering the below basics:
First, instruct your audience to take a good look at each room and consider its best features. Perhaps the living room has a beautiful view of the outdoors, or their kitchen has been recently remodeled. Whatever the case may be, make sure your audience knows to have those features at the front and center.
Next, encourage them to declutter each room and remove any personal items such as family photos or collections. Remind them that they want prospective buyers to be able to imagine themselves living in the space, and that can be difficult if they’re constantly reminded that it’s someone else’s home.
Finally, encourage them to give each room a good cleaning and make any necessary repairs. When potential buyers come to tour their homes, they want everything to look pristine.
By giving your clients these tips, you’ll earn their trust and your sellers will be better prepared to sell their homes.
5. Share tips for buying or selling a home.
As a real estate agent, one of the best ways to build trust with potential clients is to share your expert knowledge. People love getting insider tips and advice that they can use to improve their own situation. And what better way to do this than through social media? Social media is a great platform for sharing your expert knowledge and connecting with potential clients. By sharing valuable content, you can position yourself as an authority in the real estate industry and build trust with potential clients. So if you’re looking for a great way to connect with potential clients and build trust, be sure to share your expert real estate knowledge on social media.
Some great examples: Unique home financing options, local market updates, national housing market updates, how to leverage your current assets to buy more homes, ect.
6. Highlight a recent success story that you helped with.
As a real estate agent, one of the best things you can do is share your success stories. These could be featured on your website or social media, or even just mentioned in passing to potential clients. People love reading about other people’s successes, so sharing your own is bound to resonate with them. Be sure to include all the relevant details, such as price, location, etc., so that readers can get a sense of your real estate successes. By doing this, you’ll not only boost your own ego, but you’ll also show potential clients that you’re the agent they need to achieve their own real estate dreams.
7. Promote an upcoming open house or real estate event.
Social media is a powerful tool that can be used to generate interest in a variety of industries, including real estate. If you have an upcoming open house or other real estate event, be sure to promote it on social media! This is a great way to reach potential buyers and get people through the door. Plus, it’s a free way to market your listing or event. Simply create a post with all the relevant information and use relevant hashtags to ensure that your post is seen by people who are interested in buying or selling property. You can also share your post on relevant Facebook groups or other online communities. With a little bit of effort, you can ensure that your open house or event is a success!
Social media is a powerful tool that can be used to build brands and connect with potential customers. As a real estate agent, it’s important to be active on social media in order to reach the widest audience possible. But knowing what to post can be tricky. These ideas should help give you a starting point when it comes time to hit “publish.”
First, consider your audience. Who are you trying to reach? What kind of content will they be interested in? Posts that are relevant and engaging are more likely to generate leads than those that are dull or uninteresting.
Next, focus on quality over quantity. It’s better to post one well-written article per week than it is to post five poorly written ones. Quality content will not only engage your audience, but it will also help to build trust and credibility.
Finally, don’t be afraid to mix things up. Social media is a great place to share photos, blog posts, and even video content. By mixing up your content, you’ll keep your audience engaged and coming back for more.
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