Video Marketing Ideas For Real Estate Agents

Are you a real estate agent looking to stand out in your industry? If so, video marketing can be an incredibly effective and efficient tool.

Videos are attention-grabbing which makes them more likely to be viewed than traditional text-based content like websites and blog posts. In addition, they are highly shareable across social media platforms, giving you the potential for major exposure.

Video marketing also provides a unique opportunity to show off your skills as an expert in the field while providing valuable resources for prospective clients. In this post, we’ll explore some creative and effective video marketing ideas specifically geared toward real estate agents who want their business to shine!

Why Should You Invest in Video Marketing as a Real Estate Agent

Video marketing can be an extremely effective tool for real estate agents to build their brand and grow their business. It allows you to share more information and communicate more effectively, providing your target audience with valuable content that they wouldn’t find elsewhere. A video also allows you to stand out from the competition as very few other real estate agents are using this method. More importantly, it enables you to connect directly with viewers and establish relationships, which can lead to increased customer loyalty and, ultimately, increased sales. An investment in video marketing is an investment in your brand and in your future.

Getting On Camera

Convincing yourself to press that record button can be an overwhelming task. So often, we are our greatest critics and apply way too much pressure on ourselves to succeed. This is why we’ve taken the liberty of addressing the fear factors and sharing our tips for overcoming them.

Real estate agent about to make a breakfast video

Overcoming The Fear of judgment:

What is the Fear Of Judgment:

One of the biggest fears people have when it comes to videoing themselves is the fear of being judged by others. You may worry that your appearance, voice, or content won’t be well-received by your audience, which can lead to feelings of vulnerability and self-consciousness.

Tips for overcoming the Fear Of Judgement

  • Practice and preparation: The more you practice and prepare, the more comfortable and confident you will feel when it’s time to hit the record button. Write out a script or outline, practice in front of a mirror, and do a few trial runs before recording.
  • Focus on the message: Remember that the most important thing is the message you want to convey. Try to shift your focus away from your appearance or delivery and focus on delivering your message in a clear and concise manner.
  • Get feedback: Ask a trusted friend or colleague to review your video and provide constructive feedback. This can help you identify areas for improvement and build your confidence.
  • Embrace imperfection: No one is perfect, and mistakes are a natural part of the video-making process. Try to embrace imperfection and remember that it’s okay to make mistakes or stumble over your words. This can actually make you seem more relatable and authentic.
  • Visualize success: Take a few moments to visualize yourself successfully delivering your message in your video. Visualize your audience responding positively and engaging with your content. This can help build your confidence and reduce feelings of self-doubt.

Overcoming The Fear Of Failure:

Another fear that some people may have is the fear of failing to create a good video. You may worry that you won’t be able to present yourself or your message effectively, which can lead to feelings of inadequacy and self-doubt.

Tips for overcoming The Fear Of Failure

  • Set realistic expectations: It’s important to set realistic expectations for yourself when making a video. Instead of trying to create a perfect video on your first try, focus on creating something that is good enough for your purposes. Set achievable goals and celebrate small successes along the way.
  • Learn from mistakes: If you make a mistake or feel like your video isn’t turning out the way you hoped, try to learn from the experience. Take a break, watch the footage, and identify areas where you can improve. Use this as an opportunity to grow and develop your video-making skills.
  • Practice self-compassion: It’s natural to feel frustrated or disappointed when things don’t go as planned, but it’s important to practice self-compassion. Treat yourself with kindness and understanding, and remember that making mistakes is a normal part of the learning process. Try to reframe failure as an opportunity for growth and development.

Short-form Content

Real estate agents, have you ever considered implementing short-form video marketing into your digital strategies? If not, now is a great time to consider it! According to CMO MarTech, 81% of businesses are already using video as a content strategy and those who are successful with this approach are seeing direct results. With shorter videos offering more opportunities for engagement than longer ones, real estate agents can leverage the power of this type of visual media to reach potential clients on their own turf.

Real Estate Short-form Video Content Ideas

  • Virtual tour of a property: Showcase a property you are selling by creating a short virtual tour. Use your smartphone to record a walkthrough of the property, highlighting its best features and unique selling points.
  • Q&A session: Answer some of the most common questions that people have about buying or selling a property. This could include topics like financing, home inspections, or closing costs.
  • Neighborhood spotlight: Highlight a particular neighborhood or community that you specialize in. Discuss the benefits of living in the area, local attractions, and amenities.
  • Tips for first-time buyers: Create a short video with tips for first-time home buyers. This could include advice on how to prepare for the home buying process, things to consider when making an offer, and how to find the right property.
  • Home staging tips: Provide some tips and advice on how to stage a home for sale. Offer advice on how to declutter, arrange furniture, and create a welcoming atmosphere that will appeal to potential buyers.
  • Market trends update: Create a short video discussing the current real estate market trends in your area. Share data and statistics, and offer your insights into what these trends mean for buyers and sellers.
  • Client testimonials: Ask some of your satisfied clients to share their experiences working with you. Record short video testimonials in which they discuss what they liked about working with you and how you helped them achieve their real estate goals.
  • Teasers for long-form content: Taking small chunks of your long-form content and using short-form videos as teasers, is a great way to increase your engagement. These short video clips should include a call-to-action that directs the audience to a particular long-form video you are posting.

Benefits of short-form video content

  • You can reach a mass audience organically
  • With shorter videos, there is less editing needed
  • Real estate agents can easily make these videos on-the-go
  • These videos are currently trending

YouTube Shorts

YouTube Shorts logo
What are YouTube Shorts?

These are up to 60-second videos, recorded vertically and posted via your cell phone. They’ve grown in popularity as a way for YouTube to compete in the short-form video industry. More about YouTube Shorts.

TikTok

What is Tik Tok?

Discover the captivating world of TikTok, a dynamic short-form video hosting platform curated by China’s very own ByteDance. Immerse yourself in the creativity of user-submitted videos, with engaging content ranging from a mere 3 seconds to a tantalizing 10 minutes. More about TikTok

Meta Reels

What are Meta Reels?

Meta is the parent company of both Instagram and Facebook. Their product “Reels”, allows users to create short-form content that can be posted on both platforms at the same time. These videos appear vertical and appear on both platforms. More about Meta Reels

Long-form Content

As a real estate agent, part of building trust with your customers is finding the right marketing approach to reach them. Video has become an increasingly popular way for businesses to market products and services. Long-form video can be extremely effective at introducing the unique qualities of a real estate listing while also building customer confidence in the business offering it – plus, it’s great for SEO as well!

Real Estate Long-form Video Content Ideas

  • Home buying/selling guides: Create a series of long-form videos that guide viewers through the process of buying or selling a home. Cover topics like preparing your home for sale, choosing the right agent, navigating the closing process, and more.
  • Market analysis: Produce a video that provides a deep dive into the local real estate market. Analyze trends and provide data-driven insights into what’s driving the market, what properties are selling for, and what buyers can expect in the future.
  • Highlight local businesses and communities: Go around town talking with business owners of restaurants you visit or simply create a video of you talking about local restaurants and businesses. Also, record yourself at local parks, recreation centers, communities, and more. By creating these videos, you are establishing yourself as the local expert, which reflects favorably on you as a real estate agent both in the eyes of potential clients and in search engines.
  • Expert interviews: Invite experts in the real estate industry, such as home inspectors, appraisers, or mortgage brokers, to participate in an interview-style video. Discuss current industry trends and offer advice to buyers and sellers.
  • Testimonial videos: Feature satisfied clients in a long-form video that provides an in-depth look at their experience working with you. Offer an intimate look at the client’s journey, from initial contact to closing the deal.

Benefits of long-form video content

  • Content stays relevant for a longer period of time
  • Long-form content has more SEO value
  • Real estate agents aren’t under any time constraints for video length
  • Can pull small slips from the long-form video to use for short-form videos

YouTube

What are YouTube Videos?

YouTube’s long-form content is shot horizontally and can be extended to over 15 hours in a single video. Their search engine is known to be one of the most used search engines worldwide for a variety of video content. More about YouTube

Meta

What is Meta’s long-form content?

With how Meta algorithms work, there has been favoritism in Real Estate agents using Meta for Live videos. These videos alert the agent’s audience that the speaker has gone “live” and once the session is complete the video is shared with the agent’s audience.

Additionally, any informative long-form content can be shared on Meta via horizontal or vertical video. Allowing users to record in their preferred style. More about Meta

LinkedIn

What are LinkedIn Videos?

LinkedIn videos are typically more informational, both brokers and real estate agents use LinkedIn videos as a recruitment tool. Additionally, LinkedIn is a great place to send any collaboration video you’ve created with your referral partners. More about LinkedIn

Video Toolkit

  • YouTube SEO: When part or all of your strategy is focused on ranking on YouTube, then VidIQ is. a must-have tool. Their tool will help you discover new keywords, suggest content for you to create, and monitor your videos’ rankings.
  • Video Promo Cuts: If you’re looking to create short-form content to support your long-form content. Then check out Vidyo.ai, they can generate short-form video clips that best represent your long-form video.
  • Schema Video Generator: Schema is a website code that you can add, for an increased chance of being a Google SERP feature and can help increase the SEO of your website. Rank Ranger has this tool, that will allow you to generate a video Schema and send the code to your developer.

Bonus Tips

  • Prepare your equipment: Before you start recording, make sure your equipment is set up properly. Check your camera angle, lighting, and sound quality to ensure that everything looks and sounds the way you want it to. Test your microphone and camera before recording to avoid any technical difficulties.
  • Choose a suitable location: Choose a location that is well-lit and free of distractions. Avoid filming in busy or noisy areas, as this can detract from the quality of your video. If you’re filming indoors, consider using a neutral backdrop or creating a set that reflects the tone and message of your video.
  • Speak clearly and confidently: When speaking in front of the camera, it’s important to speak clearly and confidently. Enunciate your words and maintain good posture to project confidence and authority. Speak in a conversational tone that will engage your viewers and keep them interested.
  • Keep it short and focused: Attention spans are short, so keep your video short and focused. Stick to your topic and avoid going off on tangents. Use bullet points or an outline to keep your thoughts organized and ensure that your message comes across clearly.
  • Edit your video: Once you’ve finished recording, take the time to edit your video. Remove any unnecessary footage, adjust the lighting and sound, and add any special effects or graphics that will enhance the viewer’s experience. If you’re not comfortable editing video yourself, consider hiring a professional editor to ensure that your video looks and sounds its best.
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