Tips For Real Estate Agents in 2021


Our tips for real estate agents aim to bring you higher ROIs and return customers than your competitors. You could listen to corporate entities telling you what you should and shouldn’t do, or you could listen to us (the pros) who’ve been in the industry for over 15 years, lead multiple successful teams, and have won many Top Agent Awards.

Our goal is to help you be the most successful realtor you could be. These are great tips for both buyer’s agents and showing agents that are looking to grow their yearly income.

What Real Estate Agents Can Do To Go Above And Beyond

Your goal as a real estate agent is to make your client the happiest they can be. This means going above and beyond a typical real estate agent. Demonstrating that you value your clients will bring the client a sense of comfort and confidence in you. This will help solidify your working relationship and ensure that you are the agent they want to work with time and again.

Quarterly Check-in Calls

Clients don’t want to feel like a walking dollar sign, so it’s important to prove that you value them rather than seeing them as just another customer. A great way of doing this is with a brief quarterly check-in call. These calls have the potential to generate new business and at the very least will keep you in your client’s mind when they next need real estate assistance.

Postcards and Gifts

An online mailing list is a great tool to have in your marketing arsenal, but traditional mail may have even more of an impact. Sending quarterly postcards to clients is a great way to check in with them. Postcards should be concise, easy to read, and offer useful and relevant advice or tips. You could also take this one step further and deliver thoughtful gifts to your valued clients.

Offer Multiple Options

Successful real estate agentsgo above and beyond by offering more than the competition. Presenting multiple options gives clients a better idea of what’s available to them and will ultimately help them land on their dream property. By guiding your clients rather than pushing a single option on them, you’ll generate the trust that’s needed for getting them to come back to you in the future.

This leads me on to my next point…

Don’t Focus on the Sale

Instead of seeing yourself as a salesperson, reframe your role as more of a coach. Clients aren’t stupid and can easily spot a sales-driven agent, and nobody likes to feel as though they’re constantly being sold to.

The key is to put a client’s needs ahead of your own. By educating your client and offering advice, you can keep them focused on their goals without the need for a hard sell.

Give Clients Market Updates

As a real estate agent, nobody knows more about the local property market than you. This information is a fantastic thing to share with clients that you’ve previously dealt with. A homeowner might want to know the market value of their home, for example, or whether it’s a good time to add a new property to their portfolio.

Providing market analysis can be done on the phone, via email, or by post. Personally, I prefer making a call as there’s more chance of a conversation that way. Then, you can package the information and follow up by post or email.

Be Human

This may sound simple but it’s amazing how many real estate agents forget to simply be human. Our role is to serve the client and help them meet their property goals. Clients notice when an agent is performing so ditch the script and serve them as humans with unique requirements.

Bettering Your Professional Network

Many of us in the industry agree that building a professional network is the best way to grow your client base and generate more business. If you’re new to the industry, this can feel like an impossible challenge. However, as an experienced agent, I can tell you that there are a few surefire ways to grow your database.

Take Cards

…and hand them out, too. I make a habit of asking for an industry player’s contact details whenever I meet them for the first time. I also make sure I always have a card or two of my own on me. Let them know that you intend to reach out and make sure that you do follow up.

Attend Events

Real estate events can be a great place to make connections with others in the industry, so make an effort to show your face and establish your presence whenever there’s one in your area.

I also recommend getting involved in charity events and fundraisers. You’ll get to give back to your community and meet other key players and potential clients in your area. It goes without saying though, that participation should be genuine and not about boosting your bottom line.

Nurture Relationships

Once you’ve started making contacts in the industry, don’t forget to nurture them. If you’re at an event and you run into someone you’ve previously met, spend five minutes chatting with them before continuing to mingle. This will keep you at the front of their mind should they have a client they need to outsource.

Join Local Groups

Real estate professional associations organizations can be great for keeping up with industry developments and making new contacts.American Real Estate Society (ARES) and The National Association of Realtors (NAR) are two organizations I recommend you join. Also look out for smaller, more local groups and organizations. Facebook groups and LinkedIn are great places to find conferences and events both online and in person.

Sign up with Showami

It would be foolish of me to overlook an opportunity to talk about Showami’s showing service. Our platform is one of the fastest, easiest, and most reliable ways of connecting with other industry professionals. Buyer’s agents have the option to ‘favorite’ agents they enjoy working with, making Showami Real estate showing service the perfect platform to develop relationships and make more money as a showing assistant.

Knowing What Tools To Use

As I’ve mentioned, having a personal touch can definitely lead to real estate success. However, that doesn’t mean that you shouldn’t use tools and automation to save time and streamline your business. Here’s what every real estate agent should have in their toolkit.

A Business Plan

A business plan isn’t something you make once and then never look at again. Instead, this is a tool you should be re-visiting at the end of every year. This may seem unnecessary, but the process will help you identify successes, shortcomings, and areas for potential growth and development. Don’t have a business plan in place? I recommend changing that immediately. There are plenty of free tools online that can help you get started.

Customer Relationship Manager (CRM)

A CRM tool is a key element of how to be a successful real estate agent. A CRM is a centralized platform for you to manage your contacts. It’s a place for you to track contact made with clients and leads, and can help retain clients, win new business, and speed up communication by automating it. This is a lifesaver when your days are full of meetings and showings that can distract from customer service tasks.

Online Tools

Take advantage of the endless online tools for real estate agents. Many of them are free and all of them will make more time available in your busy schedule. Here’s what I’d recommend getting started with:

  • Dropbox – storing everything online in a Dropbox account keeps important legal documents safe and accessible.
  • Google Drive – create documents, spreadsheets, and presentations and share them with team members and clients.
  • Grammarly – avoid typos that make you look unprofessional with this free spellchecker plugin.
  • Canva – make social media posts, postcards, flyers, and any other marketing materials quickly and easily.
  • Hootsuite – schedule social media posts ahead of time to make marketing more manageable.
  • Trello – one of many task management tools that help real estate agents keep priorities in order.

Brand Yourself As A Professional

Whether you’re a bricks-and-mortar business or solely online, your shop front needs to do a good job of representing you and your business. You have the option of investing in support with your marketing efforts or doing it yourself. Either way, here are the key things you should be doing for your brand.

Invest in Your Brand

A new business requires an initial investment and part of that budget should be put towards creating your branding. Your business name, logo, and visual elements like color palette and fonts matter to potential clients; if you don’t appear to be professional how can they know whether you are professional.

If you don’t have the budget to hire a branding agency, there are fantastic freelancers on sites like Fiverr that can assist you with your branding at a fraction of the cost.

Showings

What is a showing? Showings are a part of the home buying process, where the representing agent or a member of their team, takes the potential …
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