Steps to Becoming a Successful Showing Agent in 2024

In today’s fast-paced real estate industry, showing agents have become vital in assisting busy agents in property transactions. Showing agents can earn $24-$175 per showing while helping agents scale their businesses. With the flexibility to set your own schedule and the potential to conduct multiple showings daily, becoming a showing agent offers an attractive path to building a thriving real estate career. This comprehensive guide covers everything you need to know to get started.

What is a Showing Agent?

A showing agent is a licensed real estate professional who conducts property tours and open houses for other agents. In addition to providing property access, showing agents serve as property specialists and client liaisons. They manage everything from scheduling and security to detailed property presentations and feedback collection.

During showings, a showing agent provides a thorough overview of the property’s features, potential repairs, and current valuation. The agent will also work with a buyer’s agent to manage and support the client during the home-buying process. This not only helps to make the sale but also gives clients the best buying experience possible.  

Core Responsibilities  of Showing Agents

These are the responsibilities every showing agent is expected to have as part of their position. As the business grows, you may train others to perform these tasks for you so you can focus on the business-building aspects of the career. Showing agents handle several critical aspects of the property showing process:

  • Finding, managing, and conducting property tours professionally
  • Scheduling showings and attending with potential buyers
  • Ensuring secure property access and handling lockbox systems
  • Providing comprehensive public property information to potential buyers
  • Gathering and communicating detailed buyer feedback
  • Coordinating with buyer’s agents and listing agents
  • Maintaining property security and condition during showings
  • Documenting each showing
  • Working with a buyer to refine their ‘dream home’ criteria
  • Educating clients on pricing, the local market, and the process of buying property (unless showing a home through Showami, agents on Showami are not to give an opinion of the price or condition of the neighborhood or home…read more)

How to become a showing agent 

To become a showing agent, you must meet several licensing and credentials requirements:

1. Active Real Estate License

– Complete the required pre-licensing education

– Pass your state’s real estate exam

– Maintain necessary continuing education credits

– Keep your license current and in good standing

2. MLS Access

– Join your local real estate board

– Complete required MLS training

– Maintain active membership status

– Understand MLS rules and regulations

3. Brokerage Affiliation

– Research compatible brokerages

– Meet brokerage requirements

– Complete necessary training

– Understand commission structures

The Importance of a Showing Agent

The role of the showing agent is critical in assisting busy buyer’s agents who represent home buyers. By having a showing agent assist with home showings, the buyer’s agent can focus more on selling homes and prospecting potential buyers. 

If a showing agent is successful in their role, the buyer’s agent should ultimately be able to handle more clients and increase their commissions (tips for becoming a better agent).

6 Main Skills to Master as a Showing Agent

You must cultivate several key competencies to excel as a showing agent. This includes solid conversational abilities, excellent attention to detail, independent working skills, professional conduct, and deep market knowledge. Technical proficiency is also critical as you navigate various industry platforms and tools.

Showing agent talking about the home with potential clients

1. Strong Conversational Skills

Every client is entirely different and will require a unique approach. Because of this, being skilled at recognizing social cues and conversational preferences can make all the difference in success. Paying attention to whether your client wants a personable or solely professional approach can lay the foundations for a fantastic client/agent relationship.

2. Excellent Attention to Detail

One important requirement for showing agents is attention to detail. Because showing agents often work with multiple clients, attention to detail is essential. This will ensure that each client’s needs are understood and that all appointments go smoothly. Showing agents also often deal with contracts, and getting the details right can be the difference between an efficient sale and a frustratingly slow (and costly) process.

3. Independent Working

Showing agents don’t typically work in an office. Most of the time, they’ll be out meeting clients and showing homes. Because much of this work is conducted independently, managing your workload and making decisions autonomously is crucial. Individuals with flexibility and problem-solving skills will likely thrive in this fast-paced role.
key showing agent requirements is attention to detail. Showing agents will often be working with multiple clients at once, so good attention to detail is important. This will ensure that each individual client’s needs are understood and that all appointments go off without a hitch. Showing agents often deal with contracts, too, and getting the details right can be the difference between an efficient sale and a frustratingly slow (and costly) process.

4. Professionalism

This skill relates to both your appearance and manner. Dressing smartly and appropriately for the geographical area you operate is vital to making a great first impression. Other visual elements, like your car and cellphone, also matter, so don’t overlook those details.

Your manner heavily influences how you communicate with clients and peers. This includes attending showings on time and responding to clients in a timely manner.

5. Market Knowledge

Understanding your local market goes beyond knowing property prices. You should know neighborhood trends, school districts, local amenities, and future development plans. This deep knowledge allows you to provide valuable context during showings and answer detailed questions about the area. Stay current by attending local real estate events, networking with other agents, and regularly reviewing market data.


6.Technical Proficiency

Modern showing agents must seamlessly navigate various technology platforms. Your technical skill with all the tools of the trade, from electronic lockbox systems to showing scheduling software, must be sharp. Familiarize yourself with standard industry tools and stay updated on new real estate technology. This might mean taking additional training courses or practicing with new systems before using them in the field.

Best Practices for Showing Success

IProper preparation, professional conduct, and thorough follow-up are key to delivering an exceptional showing experience. Here are the best practices for showing agents:

Before the Showing

Arrive at least 15 minutes early to prepare the property. This means turning on lights, opening blinds, and checking the property’s condition. Review security systems and showing instructions before buyers arrive. This preparation time is crucial for creating a positive showing experience.

During the Showing

Maintain a professional appearance and positive attitude throughout each showing. Focus on highlighting key features while being attentive to buyer reactions and questions. Keep a consistent pace and ensure property security at all times. As a showing agent, you are a neutral party, keeping the property and the potential buyers safe. 

After the Showing

After each showing, secure the property by checking all access points and resetting systems to their original settings. Complete detailed showing reports and promptly submit buyer feedback. Maintain clear communication with all parties involved in the showing process.

Maximizing Your Success as a Showing Agent

Understanding the key factors driving your earning potential is necessary to build a thriving showing agent business.

Fee Structure

The typical showing agent fees range from $24-$175. 

Fees are based on:

  • property location – Showings further from your home area should cost more
  • duration – Time is your only commodity, and you should be fairly compensated for it
  • additional services provided – Recommendations or referrals to banks and contractors could be considered extra services
  • travel requirements
  • Special certifications—You could charge more if you are knowledgeable about distressed homes, working with Veterans, or commercial property.

Market demands play a big role in when to hold showings and how much to charge. When everyone is busy, you should expect to charge more based on the time of day. Planning your fees based on these nuances can help you build your business strategy effectively. 

Professional Development

Continuously improve by pursuing additional certifications, attending industry training and networking events, studying market trends, developing new skills, tracking your performance metrics, and actively seeking feedback from clients and brokers. Staying sharp and expanding your capabilities are key to long-term success.

Essential Tools

Master any technology you use in your business, including:

  • electronic lockbox systems
  • showing scheduling software
  • documentation tools
  • communication platforms
  • route planning apps
  • client feedback systems

Leveraging these technologies can drive significant efficiencies in your operations.

Efficiency Tips

Use automated reminders, implement digital checklists, plan efficient routes, consistently track critical metrics, maintain organized records, automate routine administrative tasks, and optimize communication workflows. These practices can free up time to focus on higher-value activities. As you grow, these practices will help you delegate tasks to others. 

Risk Management

Proactive risk management protects your business and your clients. Maintain appropriate professional liability insurance and follow strict security protocols. Document all client interactions for your and your client’s safety. By staying current with industry regulations, you implement robust safety procedures, promptly address issues, and manage client expectations professionally and ethically.

Business Development

Build strong relationships with real estate agents and other professionals in the industry, like mortgage brokers, title company owners, and real estate attorneys. Networking with adjacent industries that work closely with real estate professionals can also help build and maintain your business. Look for professionals in trade services such as plumbing, HVAC, electrical, contracting, and sub-contracting services. 

These relationships can generate referrals through excellent service. If you closely track market trends, strategically expand your service offerings, and monitor competitor activity, you can adjust your business model to adapt to market needs.

Female studying for real estate exam to become a showing agent

Getting Started as a Showing Agent with Showami

Showami provides an innovative platform connecting showing agents with opportunities across the United States. Here’s how to launch your showing agent career through our platform:

Creating Your Profile

Build a solid professional presence:

– Upload a professional headshot

– Detail relevant experience

– List special skills and certifications

– Specify availability windows

– Define service areas carefully

– Highlight market knowledge

– Include languages spoken

Setting Your Territory

Strategic territory planning improves efficiency:

– Consider realistic travel times

– Account for traffic patterns

– Plan for showing clusters

– Analyze market demand

– Map efficient routes

– Understand area boundaries

– Optimize scheduling

Building Your Business

Start strong and grow systematically:

– Begin with a manageable volume

– Build positive reviews

– Maintain high acceptance rates

– Provide detailed feedback

– Develop efficient routines

– Track performance metrics

– Adjust strategies as needed

You may think that becoming a showing agent is exactly what you want to do.

Conclusion

Success as a Showing Agent comes from combining professional expertise with consistent service quality. By following these guidelines and leveraging platforms like Showami, you can build a flexible, profitable business while providing valuable services to the Real Estate community.

Visit Showami to create your profile and connect with people showing opportunities in your area. Our platform provides the tools, support, and opportunities to build a successful showing agent business.

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