Top 10 Real Estate Agent Strategies In 2023

As the real estate industry continues to evolve, agents need to stay ahead of the curve and make sure their strategies are up-to-date with the latest trends in order to remain successful. To help you stand apart from your competition and maximize your earnings, we’ve identified ten essential strategies that all agents should be implementing in 2023. From improving your involvement in the community to expanding into digital marketing initiatives, these tips will give you an edge over other agents and allow you to better service both potential buyers and sellers alike.

With all these incredible strategies, comes some incredible responsibility on your part. Although this list is comprised of strategies that work (as a whole). As a real estate agent, you still need to understand your market and how they want to be communicated to. This is why we advise only picking 2 or 3 of the strategies and making those your core focus for lead generation in 2023.

1. Get Involved in Your Community

One of the best ways to get your name out there as a real estate agent is to get involved in your community. This can mean volunteering for local organizations, hosting events, or simply being a good neighbor. People will be more likely to use your services if they know that you are someone who cares about the community.

Community of people

Volunteering

Attending or hosting a volunteering event in your community is a great way to meet new people. We’ve heard many stories about real estate agents who have gained the trust of real estate investment firms and individual people, simply by volunteering in the local community. This shouldn’t come as a surprise, volunteers tend to build strong relationships with other volunteers.

Hosting Events

Attract your current clients and their friends/colleagues to an event you host. When hosting the event be sure to ask how you can help any attendees and if they ask how they can help you, simply ask them to refer you to their friends and family. By engaging with your past clients and their sphere of influence, you’ll be setting yourself up for success in receiving future referrals.

Being A Good Neighbor

Get to know your neighbors and if there is an HOA, find ways to get involved. It’s easy to host cookouts with your neighbors or simply help each other out. By simply being around your neighbor and interacting with them on a regular basis, you’ll see them send you referrals.

2. Use Social Media

Social media is a powerful tool that can be used to reach a large number of people with relative ease. Make sure to post regularly and interact with your followers. If you can build up a strong social media presence, you’ll be well on your way to success as a real estate agent.

Here are some great social media post ideas to get you started!

Social media post ideas

Facebook

We see Facebook’s organic strategies growing in two different ways. First, we see many agents engaging and supporting their past clients. This includes commenting on life events, sending them event invites, and being a resource for housing knowledge. The second aspect we see Facebook being used is in Facebook Groups. By joining or being an admin for local Facebook groups, you’re able to respond to those interested in moving and advertise yourself and your brand feely to potential clients.

Instagram

Many agents have been flourishing on Instagram to reach first-time home buyers and reach a wider organic audience. To do so, they are using tools like Instagram stories to engage with their current followers. While using Instagram reels to create informational, funny, or localized content. Instagram reels have been a huge focus for agents attempting to generate new leads or become an expert in the local area.

Tik Tok

To engage with the younger generation and even some of the older generations. Many agents have been turning to Tik Tok for lead generation. Their aim is to generate a following through different pieces of content while self-promoting their business.

LinkedIn

You’ll find there are two very powerful ways to use LinkedIn organically to grow your real estate business. First, networking with your current sphere of influence. This will require leveraging a past client or close friend that works for a larger organization. Many agents are finding that by commenting and supporting their influence, their reach goes way beyond just that one person. In the next use case, real estate agents are networking with other real estate agents in different cities and states. Too often agents have been known to trust referrals with other agents on Facebook, whereas, with LinkedIn, you get to see the experience and professionalism of the agent you handing leads over. It’s become very common for agents to reach out via inbox on LinkedIn and ask to be referral partners.

Pinterest

Most agents don’t know that Pinterest images, typically rank higher than any other image in search results. Leveraging that piece of knowledge and being the agent that writes the content on “Top 10 things every first-time home buyer in {City} should know” or “5 things to know about {city} before moving here”. Is a truly powerful gateway to growing your website leads and getting potential buyers at the beginning of their home-buying journey.

YouTube

There are 3 major components every agent needs to have in their YouTube strategy to be successful in 2023. First, you need to be a wealth of information for potential buyers and for your past clientele. This can come in the form of market updates, special loan programs, and/or investment news and opportunities. Next, you need to focus on establishing yourself as the local expert. Becoming a local expert means interviewing local business owners, talking about local restaurants and things to do, and getting video reviews from past clients. The last component you’ll need in your YouTube strategy for 2023 is to establish your value. Create videos that set you apart from your competitor, even if it’s uncomfortable to talk yourself up. There are hundreds of agents in your area, and you need to create videos that talk about how you are different and what value potential home buyers/sellers get when they choose you.

3. Develop a Niche

There are many different niches that you could focus on as a real estate agent. You could specialize in working with first-time home buyers, luxury properties, fixer-uppers, investors, and/or cultural groups. By developing a niche, you’ll be able to better market yourself to potential clients.

4. Invest in Marketing

Investing in marketing is one of the best ways to ensure your success as a real estate agent. There are many different marketing strategies that you can use, such as online advertising, direct mail, or even events. Find the right mix of strategies for your business and invest accordingly.

A strategic real estate marketing plan 2023

Online Advertising

Online advertising is a must-have for real estate agents in this day and age. It’s a great tool to help spread the word about a listing, attract new clients, and create brand awareness. Online advertising allows agents to reach more people than ever before, connecting with potential buyers or tenants no matter their location. It also allows agents to target specific demographics and deliver their message in just the right way. Investing in online advertising is absolutely essential for any successful agent looking to stay competitive in 2023.

Social Media & Display

To effectively advertise on Social Media and on Display networks, you’ll need to define your audience and what are they looking for. It’s easy to say “ My audience is anyone searching for homes in {city}” and if you feed the advertising systems this data, you are sure to get some leads… but they may not all be too great. Going a step further and saying “Create an audience based off of them searching ‘Which neighborhoods are the best for kids in {city}’” is more likely to get your ads in front of families looking to move into your area and these leads have a much higher intent to buy. Additionally, any and every agent should be retargeting prospects that landed on your website. With the home buying and selling cycle being a multi-month process. It’s important that you and your brand stays top-of-mind when it comes to “Who” the lead considers choosing.

Search

Google My Profile (formerly Google My Business) has an incredible Local Listing ad that’s only available to certain industries. These Local Listings are available to real estate agents and are extremely valuable. The ads will utilize your photo and information, to generate an ad that goes above everything else in Google Search. This includes going above typical PPC ads and even above the local pack. Google’s Local Listing tool also takes the keyword guessing and set-up work out of the equation. The ads are easy to set-up, by simply connecting your Google My Profile page to your Google Ads account.

Events

Make it your goal to host an event in 2023 for your past clientele, current leads, and referral partners. Hosting an event is a great strategic way to generate referral leads and keep yourself top-of-mind with your sphere of influence. These events can get pretty elaborate, so it’s smart to consider bringing in some local lenders and loan officers as vendors for the event.

Showami's guide to real estate referrals
Your Guide To Referrals

Events can be an incredible way to go and gain more referral business. We’ve created a guide that goes in-depth on using events to gain referrals and other tactics for more referral business.

Direct Mail

Sending postcards out to your local market with updates or quick facts isn’t an outdated tactic. In fact, a well-timed postcard could lead to a number of solid leads and can increase your ability to be recognized in your market. However, this strategic move should only be attempted by agents in a market with a high median age, an HOA community you are tied to and/or if your marketing budget is extremely high. A big downside to direct mail campaigns is the cost to send and the cost to print quality ad pieces.

5. Stay up-to-date on Industry News

If you want to be successful as a real estate agent, it’s important to stay up to date on industry news. This means reading trade publications, attending industry events, and networking with other professionals. By staying informed, you’ll be able to better serve your clients and stay ahead of the competition.

6. Build Relationships With Other Agents

Another key to success as a real estate agent is building relationships with other agents in your area. These relationships can come in handy when you need help finding a listing or need someone to refer a client to you. Additionally, these relationships can provide valuable networking opportunities down the line.

7. Offer Coffee For Consultations

One way to stand out from the competition is to offer free coffee or tea consultations to potential clients. During these consultations, you can learn about the client’s needs and see if they would be a good fit for your services. This is also an opportunity for you to show off your knowledge and expertise about the real estate market.

8. Have a Strong Online Presence

In today’s digital world, it’s more important than ever to have a strong online presence as a real estate agent. This means having a professional website and being active on social media platforms such as Twitter and LinkedIn. By having an online presence, you’ll be able to reach more potential clients than ever before

Real estate agent online in 2023

Social Media

We know that in 2023, many agents will make posting on Social Media a huge focus. However, posting new content should only be part of your strategy. It’s equally important for an agent to take an hour out of their day to comment, like, and even DM their past clients on posts made by the clients. This re-engagement keeps agents at the top of their client’s minds and it shows they care about their clients. By doing this, agents are more likely to receive referrals from their past clients and be in high consideration when their client goes to purchase another property.

Search Rankings

When it comes to search rankings, you need to have a Google My Profile set up and optimized. Your Google My Profile is essential to ranking in Google for Real Estate Agent-related terms. Following this up, you must answer the questions your market is searching for (ideally on your website). The best way to find these questions is to search from a topic you’d like to rank for, then proceed to the “People also ask” section of Google search. Collect about 3 – 5 of these questions and make sure you answer them to the best of your ability on your website. This will not only help you rank for general terms but can also help you rank for the questions themself.

Website

Make sure your website is easily usable on both mobile and desktop. Also, make sure not to just use some templated website design. Your website should be a representation of you and should reflect your hard work and dedication. It should also demonstrate your professionalism and value to potential clients looking to buy or sell their homes.

9. Use Technology to Your Advantage

In today’s day and age, technology is king. This is especially true in the world of real estate, where potential buyers can now search for homes online and learn about properties without even stepping foot inside them. As a real estate agent, it’s important that you use technology to your advantage by having an active presence on social media, using data to target potential clients, and utilizing virtual reality to give potential buyers a tour of properties without them having to leave their homes.

You can also optimize your time and take on even more clients by using Showing Apps. How showing services like Showami, provide agents with the ability to have homes shown when they’re unavailable. Thus freeing up the agent to do even more business throughout the year.

10. Focus on Customer Service

At the end of the day, your success as a real estate agent depends on your ability to provide excellent customer service. This means always putting your client’s needs first, being available when they need you, and going above and beyond to meet their expectations. If you can provide superior customer service, you’ll be well on your way to becoming a top real estate agent.

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