Real estate agents who generate a high level of business in today’s market use a variety of strategies to maximize their time and reach more clients. Here are the top 8 things high-producing real estate agents are doing today to generate more business:
Building a strong online presence
With most home buyers starting their search online, it’s essential for real estate agents to have a strong digital presence. This includes having a website, social media accounts, and online listings. Additionally, it’s important to keep a solid online reputation by utilizing a review syndicator and manager like Testimonial Tree.
Creating personalized marketing campaigns
High-producing agents understand that one-size-fits-all marketing doesn’t work. They create tailored marketing campaigns based on each client’s needs and interests.
This includes staying involved in your clients’ life after the sale is complete. With personal hand-written cards, email marketing, and social media engagement.
Networking with other professionals
Establishing relationships with other professionals such as lenders, attorneys, and contractors can lead to a steady stream of referrals. Also, consider connecting with agents in other states during conferences and events to establish a great referral connection.
Investing in technology
Technology can streamline many aspects of a real estate agent’s job, from scheduling appointments to managing paperwork. High-producing agents invest in the latest technology to save time and increase productivity.
Providing exceptional customer service
Providing outstanding customer service is crucial for building a positive reputation and obtaining referrals. This could be as simple as bringing their favorite warm beverage to a home showing to as complicated as offering to pick the clients up.
Staying up-to-date on housing trends
Understanding the latest housing trends and market data enables agents to provide clients with valuable insight and advice. Being an agent that is able to provide an in-depth understanding of the current real estate market, assists in helping your clients gain confidence in you.
Partnering with relocation services
Partnering with relocation services can provide a steady stream of clients who are moving into the area. Additionally, partnering with loan companies and others in the industry can help provide additional leads. The best agents know how to best leverage these relationships.
Leverage their time and energy wisely
High-producing agents often look at tasks that they are spending a large amount of time on and find a quick and low-cost solution to handle those tasks. Many high-producing agents will first begin by hiring an assistant to their team, then a transaction coordinator, and more team members. They will also spend money on having others show homes for them, because the time to drive to a showing may not be worth the same amount as following up with leads or prospecting new leads.
In conclusion, high-producing real estate agents use a variety of tactics to generate more business. From building a strong online presence to staying up-to-date on housing trends, these strategies can help agents become more successful in today’s competitive real estate market.
At Showami, we offer solutions for busy real estate agents looking to maximize their time and increase productivity. Our Showing Agents can handle all the showings, giving agents more time to focus on other aspects of their business.
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