Open houses are one of the best opportunities to connect with buyers and grow your real estate business. A strong social media open house strategy can make the difference between a few visitors and a packed event. The more intentional your content plan, the more attention your listings will receive.
This real estate open house checklist walks you through everything to post before, during, and after your event so you can attract qualified buyers, build your brand, and generate leads without spending on ads. Every post and story plays a role in keeping your listings visible and your audience engaged long after the open house ends.
One Week Before the Open House
The first step in promoting an open house on social media is getting people excited early. Your audience should see your posts and immediately want to learn more about the property. The earlier you start, the more opportunities you create for your posts to circulate across your network.
Start building anticipation by planning your content in advance and posting consistently throughout the week.
Post a Reel or Short Video: Record a quick teaser showing your favorite features of the home. Keep it short and add trending audio to increase reach. Include captions such as “Mark your calendars for this weekend’s open house.”
Add the Event to Your Bio Link: Include the address, time, and RSVP link so followers can easily find details.
Share the Date on Your Story: Use countdown stickers or polls to create early engagement. You can also reshare your Reel to your Story for extra visibility.
By starting early, you are setting a strong foundation for your open house marketing strategy.
Two Days Before the Open House
Now that your followers know about the event, it is time to remind them. The 48 hour window before your open house is one of the most important parts of your social media timeline. This is when your posts can drive the highest engagement and last minute interest.
Your goal is to create urgency and excitement while reminding your audience exactly when and where the open house is taking place.
Create a Carousel Post: Post 4-5 high quality photos of the property with a caption that includes the time, address, and invitation to attend. Use relevant hashtags such as #RealEstateOpenHouse or #OpenHouseEvent.
Upload on Multiple Platforms: Post your carousel to Instagram, Facebook, and LinkedIn. Each platform reaches different audiences and helps your open house gain more exposure.
Engage With Comments: Respond quickly to anyone asking questions about parking, time, or property details. Every reply boosts visibility in the algorithm and helps establish your expertise.
One Day Before the Open House
The day before your open house is all about keeping the event top of mind. Followers who have been watching your stories or saving your posts are deciding whether to attend. Your job is to remind them why they should.
Focus on adding personality, authenticity, and energy to your content. The more you show the human side of your business, the more your audience will connect with you.
Post a Story Reminder: Include a location tag and countdown sticker to encourage attendance.
Show Behind the Scenes Prep: Short clips of you arranging decor, putting up signs, or cleaning up make your approach feel authentic and professional.
Tag Partners: If you’re featuring a local stager or lender at the event, tag them. Collaborative posts increase your reach and credibility.
Your audience should see your energy and commitment through every post in your social media open house timeline.
Day of the Open House
The big day has arrived, and now is your chance to maximize engagement and attendance. Social media plays a important role in drawing in last minute visitors and showing your professionalism in real time. Every story, post, and live video adds credibility and keeps your audience invested.
When you post strategically throughout the day, you not only boost turnout but also create reusable content for your next listing.
Main Feed Post: Upload a welcoming photo of the front of the home with a caption like “Doors are open today from 11-2. Come tour this beautiful property.” Include the open house address and your contact information.
Stories Throughout the Day: Share quick walkthrough clips, design highlights, and small details that make the home stand out. Add text overlays to emphasize features like “Newly renovated kitchen” or “Spacious backyard.”
Go Live: Give your followers a virtual tour. Viewers who cannot attend in person can still engage and ask questions in real time.
Use Hashtags: Include location-based hashtags to expand reach and increase your post’s discoverability.
This real estate open house checklist ensures you capture every opportunity for visibility while focusing on genuine interactions.
Day After the Open House
Your open house may be over, but your content is far from finished. The day after is your chance to follow up, thank attendees, and keep your listing visible online. A thoughtful post event strategy helps you maintain momentum and strengthen relationships with potential clients.
By reflecting on the event and showcasing your success, you prove consistency and reliability which are qualities every client looks for in an agent.
Post a Reel Recap: Combine clips from setup, walkthroughs, and attendees. Use a caption like “Yesterday’s open house was a success. Thank you to everyone who joined us.” Highlight key results such as the number of visitors or strong buyer interest.
Share Thank You Stories: Tag anyone who helped or collaborated. A simple thank you goes a long way in building trust and lasting professional connections.
Follow Up With Leads: Respond to messages or comments from interested buyers. Personalized follow ups show reliability and can turn online engagement into real transactions.
Conclusion
Consistency is key to effective real estate open house marketing. When you plan your content around each stage of the event, you position yourself as a proactive and professional agent. This social media open house checklist helps you promote your listings, connect with buyers, and build long term brand recognition without relying on paid advertising.
With a clear plan, engaging posts, and steady communication, every open house becomes more than a one day event. It becomes a chance to grow your business, strengthen your reputation, and show clients why you are the agent they can trust.
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